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7 Things to Look for in an Artist by The Art Plug


By: Marcel Katz (The Art Plug)


Marcel Katz. Photo by: Cayla Parks

The art industry is populated with cookie cutter artists and bullshit ideas focused on making the quickest buck.  The key to forming a successful team starts with surrounding yourself with creative minds and people willing to do whatever it takes; people willing to die for the brand and stand behind the movement we create.  As an artist, finding a niche is important in order for you to seperate from the crowd, but you will not have a lasting impact if you trend surf or refuse to innovate.

CB Hoyo has created art for as long as he remembers, and his gritty perspective on the industry and world is both refreshing and exposing.  He is willing to root out the shit ingrained in the industry and put it on display for everyone to witness, calling out anyone that deserves it.

I find trendsetters and people not afraid to stir the pot. When I look to add an artist to my team, I focus on these points:


Number 1: Who the hell are your friends? - I want to know if you’re hanging out with other creatives, musicians, artists, and influencers. Like I said, surrounding yourself with unique minds expands your own horizons and shows you new perspectives. I want artists with unique

perspectives surrounded by uncommon individuals.


Number 2: Are you actually innovative, or are you just going with the flow? - If you have a lack of versatility you won’t make it on my team. I need people that will speak up, give me new ideas, and bring something original to the table. We are a team, and our innovation feeds off one another.


Number 3: Does you social media presence suck? - I want to see where you are most popular, your market, and how you present yourself on public display. . If you market yourself well, are proud of your work, and show innovation on social media, you will be a great fit.


Number 4: Work ethic and communication - Do you do too many drugs, or are you burnt out? I will not fuck with you if that’s the case. I want someone willing to grow and learn; don’t be a know it all. Everyone on my team has something to offer, so open up your ears and listen. Then if you ever have concerns, communicate them.


Number 5: Team players - I don’t want to ever hear a bullshit response like when an artists says they don’t want to be shown next to someone, or if they think they are on a higher level. There is a reason I am placing the art where I’m placing it, and a reason I show artists next to other artists. Support each other, you aren’t better than anyone.


Number 6: How willing are you to try something crazy? - I am looking at the bodies of work that an artists has accomplished, and then looking at your potential to do other things. Some of these guys are so new that I have to take a gamble in believing in what they have produced so far, but I can see their potential. Guys like Ketnipz and RhymezLikeDymez were artists that never once actually painted because they were previously digital illustrators or animators. I reached out to them and knew they could transition into fine art, and they gave it a shot and have seen incredible success. There is a fine line between commercial and fine art.


Number 7: Organic chemistry - I work with people that are close to me because I want to spend time with my artists. I want to know them and learn from them so we can continue to grow this movement. Spending time and communicating with the artists is important because I want to make sure I have organic chemistry with my people.

If everything goes to shit can I trust you will make it work? If customs takes all the artwork for some reason will you panic, or will you put something together and still blow everyone away? I need people ready to do whatever it takes.  

Kisses, marcel the plug

Either way is fine.

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